Adobe’s principal designer Khoi Vinh was asked to share some words on stage at Why Design Tokyo, a new event for user experience design.
The aim of Khoi’s talk was to encourage designers in Japan to “get out of their daily routines and take a new step” in their practice. He shared his slides and they give a good, quick lesson in the value of design. Here’s a nonconsecutive glimpse.
Khoi mentions Uber and Lyft as examples of firms where design has been instrumental, but where change is led by technology. He then talks about the difference between change that’s led by technology and change led by design.
So how can design lead change?
All slides are below. I’m sure they did the trick.